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Adidas Launches 3D-Printed Performance Footwear

A shoe made with Adidas' Futurecraft 3D-printed midsole technology. Courtesy of brand.

On Thursday, Adidas unveiled its newest technology: Futurecraft 3D. Sure, it sounds a bit like the name of a video game, but the athletic brand is calling it the future of performance footwear. Futurecraft 3D is a 3D-printed running-shoe midsole that can be customized to an individual’s needs. The goal …

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